Rob's talk focused on failure, shipping, and working alone: his essential rules for micro-magnificence.
Rob is a solo entrepreneur who no longer works with clients, but earns all of his income independently. However he reassured our delegates that we have a lot more in common than one might think – in creating software, books and conferences, your process may be different from Rob's, but there is a lot of commonality in the business aspect.
Rob shared 7 rules for solo entrepreneurship success.
Rule #1: Build Products – When we talk about self-employment, people immediately think about freelancing. Rob says hours for a dollar amount is a job. Forget dollars for hours, and think about building products. Write books, songs, build a game, make a film. The rule of thumb: "Build it once. Sell it forever."
Rule #2: Freelancing is Dangerous – We tend to think freelancing offers more free time than a salary gig, but this often turns out to be wrong. It's hard to justify not earning your hourly or daily rate to work on a book or a product.
Rule #3: Don't ask for permission – Waiting until x, y or z happens is just an excuse. We're scared to put ourselves out there so we hide behind this need for permission. It's a dangerous way of thinking that will stop you from launching your product.
Rule #4: Build your email list – Digital sharecropping, coined by Copyblogger, is building your audience outside of email, where you don't own it. Social media platforms may disappear, but your email list is yours. Don't risk being cut off from your people.
Rule #5: Work Alone – Not on a committee, not on a team. If you need moral support, find a friend, husband, wife, colleague. Someone who isn't taking half of your equity!
Rule #6: Don't try to do everything yourself! – It is not a sustainable lifestyle. If you want to do this for the long haul, think of the things that you can parse out. If you can find someone who can do it 80-90% as well, you'll be better off. If you're doing purely digital work, for example, a virtual assistant is a huge help.
Rule #7: Ship – If you create art & no-one sees it, does it matter? If you don't ship, failure is inevitable. The more you ship, the less fear of failure you will have.
Rob signed off with a couple of quotes. The first comes from Steve Martin, which reminds us that, "It's easy to be grey. It's hard to be consistent."
Finally: "Never apologise for your art." – Rob's reminder to you, and to himself – in the form of a tattoo.
––
Watch Rob's talk:
Rob Walling from Small is Beautiful on Vimeo.
––
Here's more from Rob Walling through our Twitter live feed!
Rob Walling is our next speaker. A solopreneur from the tech business. Hello @robwalling! #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
.@robwalling up next – pure MAGIC! woop woop! #smallisb pic.twitter.com/wiSKhCSMSQ
— David Kelly (@dvkly) June 5, 2014
.@robwalling warming us up with a magic trick! His talk is on failure, shipping, and working alone – essential rules for micro-magnificence.
— Small is Beautiful (@SmallisB) June 5, 2014
.@robwalling assures the creative crowd that we have a lot more in common, in business, than we might think. #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
Limiting beliefs from @robwalling : "I'll do it when..." #smallisb pic.twitter.com/1dw2P3x1FF
— Jessica Armstrong (@jlarmstrong_pro) June 5, 2014
Digital sharecropping puts you in danger of losing touch with your audience. Email marketing puts you in control! @robwalling #smallisb
— Tara Gentile (@taragentile) June 5, 2014
Too true -> "If you try to do everything yourself, you will build yourself a job" —@robwalling #smallisb pic.twitter.com/ri87MMJHI4
— David Kelly (@dvkly) June 5, 2014
Something I aspire to!!! Get on it!!! @robwalling at #smallisb AMAZING advice thank you! pic.twitter.com/FDMiaX2bZI
— Lynsey Calder (@FoldedOver) June 5, 2014
Say "self-employment," & people immediately think about freelancing. Hours for a dollar amount is a job (with more bosses). #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
"Forget dollars for hours, we're talking about building products. Build it once. Sell it forever." – @robwalling #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
"We tend to think freelancing offers more free time than a salary gig, but this turns out to be wrong. It's like a vortex." #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
"It's hard to justify not earning your hourly or daily rate to work on a book or a product." – @robwalling #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
.@robwalling's rules for business so far: 1: Build Products. 2: Freelancing is dangerous. 3: Don't ask for permission. #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
Rule #4: Build your email list. Avoid what @copyblogger calls "digital sharecropping". Don't risk being cut off from your people. #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
Rule #5: Work Alone. Not on a committee or a team. For moral support, find a friend. Someone who isn't taking half of your equity! #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
Rule #6: Don't try to do everything by yourself. If you try to do everything yourself, you will build yourself a job. #smallisb @robwalling
— Small is Beautiful (@SmallisB) June 5, 2014
Rule #7: Ship. If you create art & no-one sees it, does it matter? If you don't ship, failure is inevitable. – @robwalling #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
Be free the more you ship the less you fear. #smallisb pic.twitter.com/Q3fqDj9E0D
— Kim Macleod (@Stresspositive) June 5, 2014
"The more you ship, the less fear of failure you will have." Ship a new product every X. You decide what X is. – @robwalling #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
"Don't ask for permission, don't wait until you're old enough, don't wait until you've raised enough money." —@robwalling #smallisb
— David Kelly (@dvkly) June 5, 2014
"Never apologise for your art." – Rob's reminder to himself, & his closing remarks. #smallisb
— Small is Beautiful (@SmallisB) June 5, 2014
One thought on “Rob Walling, Solo Entrepreneur on Failure, Shipping, and Working Alone”
Comments are closed.